Publicity Coverage for Film Executives: How I Helped a Filmmaker Land in Top Media

When a passionate film producer came to me about her feature film, What About Sal?, she was seeking a unique publicist that could expand her film’s visibility and media presence. I knew I could cast the net far wider than most Australian publicist. I could get her international coverage as well as Australian.

After hearing about her recent Netflix deal and how she relentlessly fought for this film, I knew she had a story herself that needed to be told.

Niika set out to achieve what many filmmakers dream of: landing on Netflix. After independently securing the Netflix deal, Niika approached me to help the team build more momentum to support and amplify her recent successes.

I introduced her to new media contacts and secured some incredible feature articles that focused on her contribution to What About Sal? as well as share her invaluable wisdom. You must read these articles if you are in the film industry!

The key to successful film publicity isn’t just about sending out press releases — it’s about matching the right story with the right journalist. As a publicist, I’ve developed a strong sense for where a story fits, and how to craft it so writers and editors can’t ignore it.

In 2025, she saw her film hit #6 on Netflix Australia’s Top 10 — an incredible milestone for her debut feature film.

To amplify her success, I secured coverage in Inside Film, a leading Australian industry outlet:

👉 “It was real and something people could relate to”: How What About Sal went from self-distribution to Netflix Top 10

And connected Niika with Authority Magazine’s Yitzi Weiner for an in-depth feature filled with her insights and creative wisdom:

👉 Filmmaker Niika Daria Briskin on What About Sal, Storytelling as Activism, and Getting Her Film on Netflix

"Working with Sarah took What About Sal? to new heights that as producers, we were limited in doing. She was able to broaden the people who knew about it," stated Niika.

What About Sal? is an Australian film directed by John Jarratt, and stars Gerard O'Dwyer as Sal, a man with Down syndrome. The film follows Sal's journey to find his estranged father after learning his mother is terminally ill. 

TO WATCH THE TRAILER CLICK HERE

What About Sal? continues its success with further distribution secured so people from around the world can watch it. With a global audience, this film touches on people’s hearts, whilst also sharing many laughs along the way.

"Sarah is an incredible PR person who instinctively finds the story angles that resonate with audiences and bring visibility to the film and the people behind it. She has a gift for spotting opportunities others might miss, always finding a way to make the story shine. Her experience across both Australian and U.S. markets allows her to connect with diverse media and collaborators, amplifying impact on both sides of the world," said Niika Briskin.

“As a proud Aussie based in LA, I love helping our country succeed and be seen,” shared Sarah Findlay.

If you’re a filmmaker, director, executive producer, or creative professional looking to raise your profile and get meaningful coverage — let’s talk.

My press contact list includes worldwide media located in Australia, North America, Canada, and the U.K. I can pitch a combination of countries and contacts!

I help creatives uncover the strongest angles in their stories and land placements that many PR pros overlook. Whether you need personal representation or publicity for your full film, I know how to position your story to cut through.

I help production companies, filmmakers, and creatives build visibility through strategic media coverage, festival publicity, and tailored press campaigns.

📩 Reach out to me — I’d love to help you share your story with the world.