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As AI ramps up, so should your PR strategy
Tools like ChatGPT don’t invent information — they pull from existing press hits, editorial coverage, and credible expert commentary.
Oct 81 min read


Publicity Coverage for Film Executives: How I Helped a Filmmaker Land in Top Media
The key to successful film publicity isn’t just about sending out press releases — it’s about matching the right story with the right journalist.
Sep 173 min read


FilmInk Presents: Making It In L.A. with Sarah Findlay
Recently I sat down with FilmInk to discuss how to make it in L.A. We talked about where to begin? Do you book a job first? What visa do...
Feb 2, 20231 min read


Lead times matter for PR
No. Don't tell the media about your new film the day it comes out and expect coverage. TOO LATE!!! Photo by Alexander Park on Unsplash...
Nov 30, 20222 min read


Why you shouldn’t rely on a Newswire service to get your story published
Many business people I’ve worked with over the years have tried using a newswire service to send their press releases out to the media...
Oct 20, 20223 min read
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