As AI ramps up, so should your PR strategy

Tools like ChatGPT don’t invent information — they pull from existing press hits, editorial coverage, and credible expert commentary.

For years, marketing teams have obsessed over SEO. But we’re now entering the era of GEO: Generative Engine Optimization. GEO is a strategy to optimize content so it's easily understood and used by AI-powered search engines and large language models (LLMs) to generate answers. Unlike traditional SEO, which focuses on ranking web pages in a list, GEO aims to get your content cited directly within AI-generated responses, which can boost visibility in a different way.

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👉 If your brand or spokesperson doesn’t have a press footprint online, you won’t show up in the results. It’s that simple. And the AI machines are pulling information and content from published editorial articles. This is why PR is so important in this new GEO era we find ourselves in. If you haven’t already, I recommend this insightful read by John Herrman in New York Magazine’s Intelligencer: https://nymag.com/intelligencer/article/seo-is-dead-say-hello-to-geo.html

PR has become one of the most valuable growth levers in the age of AI. The companies that win will be the ones actively investing in building their media presence.

As a publicist, I specialize in media relations: pitching compelling angles, securing coverage, and helping brands build the credibility that fuels visibility in both traditional and AI-driven searches.

📩 If your company is ready to grow its press footprint, let’s connect.