How I Helped an American Lifestyle Tech Brand Break Into Top Global Media — and Land on Major Film & TV Sets

When Tivoli Audio's CEO, Paul DePasquale, reached out, he wasn't looking for "another PR agency." He wanted someone who could understand the brand, shape a fresh strategy, and cut through oversaturated tech and design markets across the U.S., U.K., and Australia.

A Different PR Approach

"Sarah approached my brand with an open mind to understand what my global business needed. She created a customized plan that aligned with our company values. This was so refreshing compared to other publicists, who either represent you in a formulaic style or try to push your approach, which is suitable for them." — Paul DePasquale, CEO, Tivoli Audio

Over the past five years, I've led media relations and secured cross-market coverage ranging from tech, design, lifestyle, business, and even film/TV product placement. Some highlights include:

The New York Times, WIRED, Wallpaper, Stupid Dope, Hypebeast, Design Milk, Popular Science, Men's Journal, New York Magazine: The Strategist, Gear Patrol, T3, Boston Home, Life & Style, HiConsumption, HGTV magazine, Forbes, Sunday Life, House & Garden, Body & Soul, The Times, What Hi-Fi?, and many more.

And On the Big Screens…

Tivoli Audio products have appeared on major productions, including:

Marvel — Daredevil: Born Again

Lionsgate — Ballerina (John Wick universe)

Hulu — Chad Powers, Murders in the Building

Netflix — A Family Affair

Amazon Prime — Jackpot

…and numerous other film + TV sets.

A Partnership That Worked

"Sarah approaches the PR strategy to account for various segments, including untraditional areas for our audio brand, such as product placement, film set design, lifestyle, sports, and fashion. Although challenging, Sarah achieved publicity in these segments, exposing the brand to new demographics. Within a small company with high PR ambitions, Sarah even developed a strategy to address business-related matters. She pitched business publications and worked closely with me to develop my interview approach and style. Sarah's work with Tivoli Audio earned us a long list of press coverage, interviews, and recognition from publications such as Bloomberg, Esquire, Netflix, Popular Science, The Boston Globe, VICE, and many more.

"Sarah is a professional who always expresses positivity around new challenges and is flexible to adjust the plan as our fast-paced start-up culture often requires. Sarah regularly demonstrates her knowledge of the modern practice. She is transparent about how we can rethink a plan or strategy to better align with the goals, offering constructive, solution-based ideas. These qualities, both personally and professionally, are what I gravitated towards most when working with her.

"I am pleased to call Sarah a colleague and, more importantly, a friend whose knowledge, talent, and creativity will bring every company she works with a success story," shared Paul DePasquale.